Your first A/B test with Rails - Paweł Dąbrowski

If you are not yet familiarized with the A/B tests, let me introduce you to this topic in few sentences. While unit, integration, or acceptance tests ensure that your application behaves as you expect it, A/B tests help you to choose which version of the element in your application works better.For example, if you have a mailing list and wondered what text you should put on the subscribe button to encourage more people to click on it, A/B tests are your friend. They will help you to test different options and choose the one that your users liked the most. How does it work in practice? It’s simple:.