Using Rails with SES, SNS and SQS to avoid bounce rate

Amazon Simple Email Service (SES) is a cost-effective email service provided by AWS. It is by far the cheapest option available out there. Comparing the cost of sending emails with SES and other services like SendGrid or Mailchimp, it can be 100x cheaper. However there is a catch. Using SES directly, you will not get some of the features you might need to control the bounce rate of your emails. In a perfect world, you'd want to monitor bounce rate of your emails and take them out of your email list so no further email is sent to those recipients.Luckily, AWS provides a few services that combined together can help you with monitoring and automatic your bounce rate.