How to Engineer Your Developer Blog Posts to Have Bigger Impact (PGConf.dev 2024) - YouTube

One of the sayings about development in the Postgres world is “it’s not just open source, it’s open engineering.” In the spirit of openness, this talk will show you how to increase the impact of your technical blog posts about Postgres. These best practices begin with empathy for your readers—and cover lots of ground from there, including scannability, readability, how to avoid ambiguities, and how to make your expertise more accessible to people who process information differently than you do. Plus there are checklists, key things to know about SEO, and tips on how to promote your blog post. This talk is an updated version of the FOSDEM 2023 talk I presented and it's not just theory: real-world examples are included throughout the talk.